Big Data’s omnipresence not only makes it easy for companies to believe they can readily collect it, but also unlock its secrets to expand their marketing to produce results. I’ve personally been using data-driven marketing techniques since 2002, developing marketing programs that were at the time new to the tech space. What I’ve seen is…

Modern B2B digital marketing often isn’t as neat and clean as it may appear. Today, the challenge is linking tailored messages to optimal contact timing. Since it’s no longer sufficient for us to be smart with data-driven marketing insights and channels, we must also be timely, or, in some circumstances, even immediate. As an overwhelming…

Effectively using data requires a building-block structure to know how, why and what to do with it. Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin? First things first—we need clean data. With clean, quality and accessible data, most businesses are ready…

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