How will you respond when a competitor far bigger and more prominent than your company has lined up to poach one of your most prized, time-honored accounts? Recently, our core principles were put to the test when our longest-standing, anchor account opened the contract up for competitive bids and a much larger, more prominent agency…

It’s common to think of organizational structure when a company grows. But developing and scaling a world-class marketing organization is complex and complicated with many factors, variables and unforeseen circumstances playing into it. Moving from a team of one or two individuals, striking a balance of work at a staff of five, expanding to a…

What’s algorithmic bias? It’s the idea that bias buried in computer code can perpetuate social inequalities. Unfortunately, social biases baked into data can often go unnoticed until the results are already in play, says writer Li Zhou. A 2016 report from the Office of Science and Technology Policy warned that the impact of artificial-intelligence-driven algorithms…

We marketers rely on cookies for ad planning, execution and measurement. These little pieces of data enable us to identify users and prepare customized web pages. Most digital ad campaigns are build around cookies, which worked well when people used only one device and didn’t delete stored cookies on their systems. But now people use…

Millions of Americans struggle to overcome the conundrum that to get credit you need to already have credit. But a number of startups are using a wider range of financial data, alternative datasets and different algorithms to better identify who’s a good credit risk. For marketing scientists that means potentially a bigger pool of customers…

In a complex marketing environment, “end-to-end solutions” are an inviting approach for client partners. Many just want the bottom line: Access to the relevant information, credible answers and strategic insights. What does an end-to-end solution mean for your business? Marketing scientists stitch together a variety of data pieces that make up a complex puzzle. We…

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