What’s algorithmic bias? It’s the idea that bias buried in computer code can perpetuate social inequalities. Unfortunately, social biases baked into data can often go unnoticed until the results are already in play, says writer Li Zhou. A 2016 report from the Office of Science and Technology Policy warned that the impact of artificial-intelligence-driven algorithms…

In a recent audit, the U.S. Army’s Marketing and Research Group failed to reach five of its six goals, concluding that only three of its 23 marketing programs “generated a positive impact,” including IT and data-based services. Apparently, there was a lack of marketing understanding or clear measurements to assess performance, raising the familiar question…

Data-driven marketing requires a lot of data for optimal results, so much so that we often overlook how much. Artificial intelligence (AI), or what marketers sometimes mistakenly refer to as machine learning, requires orders of magnitude more. AI is beyond machine learning and potentially more useful to marketers. Bernard Marr, writing in Forbes, explained the…

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