Case Studies

Email • Campaign Performance • Operations
Data Management • Communication Planning


Issue: Email production

Practice area: Plug & Play Solutions

Challenge: An enterprise company planned to close its entire internal email production operation.

Solution: Apt sunsetted an aging email creation tool and created a new custom tool that integrated with the Salesforce to MailChimp Connector (SFMC). Apt assumed responsibility for all daily email production and worked closely with the email marketing team and analytics team.

Results: Apt measurably increased agility with design changes, testing capabilities, production efficiency and decreased company costs.


Issue: Campaign performance

Practice area: End-to-end Services

Challenge: A enterprise client partner’s bi-weekly email newsletter lacked subscriber engagement.

Solution: Apt executed version testing and performed in-depth data analysis to identify key drivers and motivators for the target audience to improve the client’s results.

Results: Apt’s data analysis showed that the client’s original hypothesis to drive more traffic to specific calls-to-action (CTAs) by reducing the number of modules proved incorrect. Instead, the data revealed that the audience engaged when the newsletter presented numerous areas of potential interest.


Issue: Operations services

Practice area: End-to-end, Plug & Play Services

Challenge: A client partner needed a team to handle incoming listings on their platform. The project included analysis, improving listings, ensuring adherence to platform requirements and listing best practices.

Solution: Apt supported a team of five to handle incoming listings as well as helping to improve existing listings.

Results: Apt has continued to monitor and optimize the team and its operations for the last two years.


Issue: Data Management

Practice area: Plug & Play Solutions

Challenge: An enterprise organization used multiple, disparate marketing channels but had limited insights into each channel and needed multiple siloed systems to access analytics.

Solution: Apt automated recurring data feeds from each of the individual systems into a central data repository and implemented a cross-channel Tableau-based dashboard.

Results: The client partner’s team was able to consolidate systems, view more comprehensive data across channels for their entire marketing effort, and gained deeper and more meaningful insights into campaign performance.


Issue: Communication Planning

Practice area: End-to-end Services

Challenge: A client partner needed to deploy versioned messaging to millions of customers worldwide related to an upcoming administrative change.

Solution: Apt worked with the client partner’s team to determine which versions needed to go to the various recipient sets at the proper times. Apt coded translations and executed the global deployment.       

Results: Apt coded 24 unique templates and 72 language variations, and deployed more than 1.6 million emails across over 70 individual recipient lists.