We’ve long promoted the principle of in-the-moment marketing. As data fast becomes marketing’s nucleus not…

We’re still obsessed with email. Even if spray-and-pray email marketing is (thankfully) on life support,…

Data privacy has huge momentum right now and consumers are well aware that their data…

Data is misinterpreted more frequently than you might expect based in part on need. Sometimes…

More than 90 percent of marketers and publishers plan to make audience data a primary…

Big Data’s omnipresence not only makes it easy for companies to believe they can readily…

Modern B2B digital marketing often isn’t as neat and clean as it may appear. Today,…

Effectively using data requires a building-block structure to know how, why and what to do…

How will you respond when a competitor far bigger and more prominent than your company…

It’s common to think of organizational structure when a company grows. But developing and scaling…

What’s algorithmic bias? It’s the idea that bias buried in computer code can perpetuate social…

We marketers rely on cookies for ad planning, execution and measurement. These little pieces of…