What’s algorithmic bias? It’s the idea that bias buried in computer code can perpetuate social…

We marketers rely on cookies for ad planning, execution and measurement. These little pieces of…

In a recent audit, the U.S. Army’s Marketing and Research Group failed to reach five…

Millions of Americans struggle to overcome the conundrum that to get credit you need to…

Data-driven marketing requires a lot of data for optimal results, so much so that we…

In a complex marketing environment, “end-to-end solutions” are an inviting approach for client partners. Many…

A common assumption about data-driven marketing is it’s a discipline built on dry land: Statistics,…