We’re still obsessed with email. Even if spray-and-pray email marketing is (thankfully) on life support, email is still the boss, the most ubiquitous form of communication and the most effective channel to market to existing customers and reach prospects. The stats bear it out. According to a 2018 Radicati Group study, there will be more…

Data privacy has huge momentum right now and consumers are well aware that their data has value. California Gov. Gavin Newsom has proposed that tech giants such as Facebook and Google, which make billions from using the private data of the state’s 40 million residents, pay them for the privilege. While Google doesn’t exactly sell…

Data is misinterpreted more frequently than you might expect based in part on need. Sometimes organizations oversimplify or magnify their problems. Sometimes, they’re too quick to act on what turns out to be insufficient or abridged information that doesn’t show the whole picture. Yes, the data doesn’t lie but that’s not the point: There are…

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