What’s algorithmic bias? It’s the idea that bias buried in computer code can perpetuate social inequalities. Unfortunately, social biases baked into data can often go unnoticed until the results are already in play, says writer Li Zhou. A 2016 report from the Office of Science and Technology Policy warned that the impact of artificial-intelligence-driven algorithms…

We marketers rely on cookies for ad planning, execution and measurement. These little pieces of data enable us to identify users and prepare customized web pages. Most digital ad campaigns are build around cookies, which worked well when people used only one device and didn’t delete stored cookies on their systems. But now people use…

In a recent audit, the U.S. Army’s Marketing and Research Group failed to reach five of its six goals, concluding that only three of its 23 marketing programs “generated a positive impact,” including IT and data-based services. Apparently, there was a lack of marketing understanding or clear measurements to assess performance, raising the familiar question…

Millions of Americans struggle to overcome the conundrum that to get credit you need to already have credit. But a number of startups are using a wider range of financial data, alternative datasets and different algorithms to better identify who’s a good credit risk. For marketing scientists that means potentially a bigger pool of customers…

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