Data-driven marketing requires a lot of data for optimal results, so much so that we often overlook how much. Artificial intelligence (AI), or what marketers sometimes mistakenly refer to as machine learning, requires orders of magnitude more. AI is beyond machine learning and potentially more useful to marketers. Bernard Marr, writing in Forbes, explained the…

In a complex marketing environment, “end-to-end solutions” are an inviting approach for client partners. Many just want the bottom line: Access to the relevant information, credible answers and strategic insights. What does an end-to-end solution mean for your business? Marketing scientists stitch together a variety of data pieces that make up a complex puzzle. We…

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