We’re eye openers 

We’ll help you discover fresh thinking
on your toughest business questions
with new insights.

Our holistic approach simplifies workflows, lowers operational costs and speeds time-to-market.

We’re your best kept secret

We’re with you for the long term,
whether solutions are built and run
by us or your team.

Our methods, formulas and processes are tailored to each client partner’s requirements.

We’re additive

You won’t have to alter
your systems and processes
to bring us on board.

We handle the implementations, integrations and data management.

Analytics

We provide advanced data modeling, including algorithmic targeting and propensity models.

Operations

The cornerstones of our marketing success are collaboration, formal processes and documented projects.

Engagement

We build our strategies around your strategies to optimize your data-driven marketing programs.

Results

We create, deliver and track highly personalized communications across multiple marketing channels.

Managed Marketing Services

Our team manages the coding and execution of marketing campaigns through your existing systems or services, including mobile first/responsive email coding and pages, landing pages, lifecycle campaign set up, QA and testing, and tracking and reporting.  Execution is through marketing channels such as email campaigns in Salesforce Marketing Cloud or Responsys, SMS messaging or social media channels. Design services are also available.

Our data management services focus on the use of your existing data to better target customers and identify process changes needed within your business/marketing practices. Our analysts and data scientists ensure that your data is structured, managed and used effectively to optimize the performance of your work product.

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We collaborate with your key team members to design and build custom marketing technologies, including solutions involving automation of a service or program, communication of data between multiple systems or vendors, customized solutions to solve a unique marketing problem or selecting an existing market solution.

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We accomplish the operational tasks needed to manage most marketing or communication channels, spanning project management, scheduling, vendor relationships, stakeholder approvals, system uptime, campaign performance and compliance requirements. Our team focuses on the day-to-day particulars of your marketing programs so you can dedicate resources for strategy and campaign initiatives.

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Our Clients Speak for Themselves

They’re engaged

“The Apt team shared more than their excellent technical expertise – they also added their patience, support and guidance.”

– Trisha Mitra, Symantec senior manager, marketing analytics

They’re problem solvers

“Apt’s strong project management and technology skills make them our most trusted partner and a highly valued extension of our team.”

– Jaimie Bakas, Norton social media marketing manager

They’re partners

“Apt was fully on board from the start with projects that we needed done immediately and as a long term partner.”

– Greg Fant, One Kings Lane CMO

They’re strategic

“We count on Apt’s team of seasoned experts to drive maximum effectiveness and efficiency across a wide variety of complex marketing programs.”

– Lisa Rosato-Donahue, eBay marketing director

They’re proven

“Apt has exceeded our customers’ expectations by providing eBay Marketplaces with meaningful strategic, operational and analytic insights.”

– Megan Nitta, eBay Sr. Manager Marketing

They’re humble

“Apt’s focus is on collaborating to solve problems and improve the quality of our data and execution. They’re the ultimate team players.”

-Marilyn Jessup, Vicality president

Thought Leadership

“We digest what customers need, how they consume information and the best way to engage with them.”

Curtis Thornhill
CEO & Founder
Apt Marketing Solutions

Named a 2016 Top Agency in Silicon Valley.

Data doesn’t make you clairvoyant. It informs you. We’re in the knowing business not the guessing business.


Why Automation Isn’t the Cure-All Marketers Want—and Need—It to Be

By Curtis Thornhill

Marketing automation alone will not convey to customers your value proposition. Read more in AdWeek. >


The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly

By Curtis Thornhill

Email isn’t going away, but don’t get too attached. Other channels and mediums may be more effective. Read more in MarketingProfs >


When Larger Rivals Come for Your Business, Use These 6 Tactics to Stay Ahead

By Curtis Thornhill

For smaller businesses facing off with larger rivals, your counter strategies spring from your value proposition and company culture. Read more in Entrepreneur>


Why I Was Wrong About CRM and So Were You

By Curtis Thornhill

Digital marketers need to stop thinking about CRM as a set of cool tools to favorably influence sales outcomes. Read more in Ad Age >


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