We help clients answer:
Where do we go from here?
Our teams match your business needs to technologies. We’ll help you discover fresh thinking on your toughest business questions
with data insights.
Our single vendor, holistic approach simplifies workflows, lowers your operational costs and accelerates your time-to-market.
We’re your best kept marketing operations and systems secret
solutions are built and run by us, your
internal team, or another partner,
we’re with you for the long term.
Marketing science is our foundation. Our methods, formulas and processes are tailored to each client partner’s requirements.
We seamlessly plug into
larger scale marketing teams
We handle the implementations, integrations
and data management. Once you’re up
and running, we’ll ensure the solutions
continue to meet your needs.
We’re additive. You won’t have to alter your systems and processes with us on board to enrich your existing programs & campaigns.
We provide advanced data modeling, including algorithmic targeting and propensity models. Our architects and technicians plan, execute, measure and adjust in real time.
The cornerstones of marketing success are collaboration, formal processes and well documented projects. Our project managers help align our team with yours.
We build strategies around your strategies, collaborating with you to assess your business opportunities and maximize your innovative digital marketing programs.
We focus on creating, delivering and tracking highly personalized communications across multiple marketing channels to increase your marketing ROI.
Our Practice Areas
End-to-End Lifecycle Services
Working with a true end-to-end provider gives you a single point of contact to take you through the entire marketing lifecycle.
We run your operations as an extension of your team, including marketing design, email production, channel management and data services, and traditional functions such as call centers and vendor relations.
Plug & Play Solution Services
We specialize in customizing marketing services that seamlessly mesh with your existing operations to solve your ‘right now’ problems. To us, Plug and Play isn’t a catchy phrase, it’s a solutions approach.
We support your short- and long-term goals in email production, high-touch service/support programs, data management, communication/program planning and campaign performance management.
Enablement Worksflow Services
Clients new to applying marketing intelligence into their existing workflows often need guidance through the upgrade process. For those clients, we offer specific services, including custom development, setting up team structures, strategic planning, request for proposal frameworks and implementation technology.
Incubator Development Services
New and startup companies have different marketing needs than established organizations. We assist young companies to incorporate marketing science into their business with services such as creating/selling promotional products, print brochures or other physical materials, as well as design and copy services.
Our Clients Speak for Themselves
“The Apt Marketing team shared with us more than their excellent technical expertise – they also added their patience, support, and guidance as we sorted through our overall program. Apt was fully onboard with what we needed to be done both immediately and long term.”
– Trisha Mitra, Symantec senior manager, marketing analytics
They’re problem solvers
“From a strategic standpoint, as well as a project management perspective, I always knew Apt Marketing was making the right decisions for our business. Because they have strong program management skills alongside a firm understanding of technology software, they can be trusted as a partner and treated as an extension of your team.”
– Jaimie Bakas, Norton Social Media Marketing Manager
“I heard that you will continue to work with us–great news and I know [that our CFO] feels the same way. Great work on [our site launch]. Thanks for our partnership.”
– Greg Fant, One Kings Lane CMO
“Apt Marketing is a trusted, highly valued resource that consistently delivers value to our business. We count on our team of seasoned experts to drive maximum effectiveness and efficiency across a wide variety of complex marketing programs—and Apt never let us down. Their ability to always stay one step ahead of the crowd really sets them apart.”
– Lisa Rosato-Donahue, eBay Director Marketing
“Apt Marketing has proven themselves time and again by providing eBay Marketplaces with meaningful strategic, operational and analytic insights. They’ve exceeded all our customers expectations and we continue to recommend them as a trusted partner.”
– Megan Nitta, eBay Sr. Manager Marketing
“Apt Marketing didn’t look for credit for helping us, they were only concerned with collaborating as team members to solve problems and improve the quality of our data and execution. Their focus is on teamwork. When I work with Apt, their dedication to my team’s success is top-of-mind.”
-Marilyn Jessup, Vicality president
“We look to digest what customers need, how they look for information, how they consume that information and the best, most productive and timely way to engage with them.”
CEO & Founder
Apt Marketing Solutions
Named a 2016 Top Agency in Silicon Valley. We’re honored to be recognized by the Silicon Valley Business Journal among the best advertising, marketing and PR firms.
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By Curtis Thornhill & Elizabeth Dobbin
Effectively using data requires a building-block structure to know how, why and what to do with it. Knowing the best way to classify and build a structure is essential. Where do you begin? Read more in Chief Marketer >
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Modern B2B digital marketing often isn’t as neat and clean as it may appear. Marketers typically grapple with data’s mechanics, its application, and ultimately its purpose. Read more in Chief Marketer >
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Big data can cause information over-think. While it offers great potential, marketing teams can end up paralyzed by examining the wrong things in the wrong ways. Read more in Forbes >
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Digital marketers need to stop thinking about CRM as a set of cool tools to favorably influence sales outcomes. If you’re seeing only technology, tactics, measurements and tests, you’re dancing the dance but not hearing the music. Read more in Ad Age >
What we’re thinking,
listening to, reading:
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